Dove Advertising Campaign

This project focused on two campaigns, Dove body wash and Dove Mens + Care body wash. The creation of the two campaigns was a team endeavor. The team was comprised of 8 people from different disciplines mostly advertising. Working with a team was a learning experience. It showed me that working with others allows for the expansion of ideas. The role I played for the team was creative director. My duties as creative director were to design and develop the deck, create mock ups, as well as the development of the brand identity. Along with the creative I worked with the team on collecting data to discover our target audience.