Jones Plus Campaign

This project focused on the introduction of Jones Soda Co.'s new product Jones+. The creation of this campaign was a team endeavor. The team was made up of five people who specialized in different disciplines in advertising. It showed me that working with others allows for the expansion of ideas. The role I played for the team was creative director. My duties as creative director were to design and develop the deck, create mock ups, as well as the development of the brand identity. Along with the creative I worked with the team on collecting data to discover our target audience.