Royal Canin
The dog and cat food market is saturated by a multitude of brands each trying to capture the attention of the same group of consumers. Royal Canin stands out from the crowd with their use of vibrant red along with black and white imagery. The vet facing side of Royal Canin was the focus of all the campaigns displayed on this page.
VMX Veterinary Conference
This campaign was created for the VMX veterinary conference that is held each year for companies to show their products to consumers. There were two goals for this campaign to bring vets to the booth and to get vets to look into the Royal Canin Academy. For this campaign I created four sizes of assets, using the Royal Canin red and their signature black and white photography.
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WVC Veterinary Conference
This campaign was created for the WVC veterinary conference that is held each year for companies to show their products to consumers. The goal for this campaign was to bring vets to the Royal Canin booth. For this campaign I created four sizes of assets, using the Royal Canin red and their signature black and white photography.
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Always On Assets
This campaign is made up of all of the assets that are being continuously used to advertise all of the vet prescription foods. The main lines of food that are sold by Royal Canin are urinary, gastrointestinal, and dermatology. These assets were constantly changing to update to the newest innovations that Royal Canin created. I would have to constantly create new sizes and make updates.
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Continuing Education Assets
CE, or Continuing Education, is a course that all veterinarians have to take to keep up their veterinary practice license. Royal Canin offers a free version of CE classes that have guest speakers and provide certification. The assets are used to increase attendance at the CE sessions. With new classes happening frequently I was given the task to make a layout that the clients could update at the drop of a hat.
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